Sony officially announced the new Cyber-shot DSC-HX350 Compact Camera with 50x Optical Zoom. Currently it is not available in the US. Scheduled for availability in Europe in January 2016, the retail price of Sony HX350 is around €450.
- ZEISS Vario-Sonnar T* lens with 50x optical zoom and 100x Clear Image Zoom for close-ups
- Manual controls and electronic viewfinder in a compact DSLR-style body
- Back-illuminated Exmor RTM CMOS sensor with 20.4 effective megapixels and BIONZ X image processing engine
- Optical SteadyShot and Intelligent Active Mode Full HD movies
You can see the full info at Sony UK.