According to Sony Japan, the new Sony a7 IV camera pre-orders have exceeded the company’s forecast, and it will take time to deliver the product. So if you want to get as far to the front of the list as you can, you should probably go ahead and pre-order now.

Pre-order links:

Sony a7 IV: $2,498 at Amazon, B&H, Adorama.

Sony a7 IV with 28-70mm Lens: $2,698 at Amazon, B&H, Adorama.

Press Release:

Notice regarding supply of full-size mirrorless interchangeable-lens camera “α7 IV” (ILCE-7M4)

Thank you for your continued patronage of Sony products.

We have received orders for the digital single-lens camera “α7 IV” (ILCE-7M4), which we started accepting orders from December 7, 2021, far exceeding our expectations, and it will take time to deliver the product. There is a possibility that you will receive.

We are currently making every effort to meet the needs of our customers, so please wait for a while.

Read more:

• Best Lenses for Sony a7 IV
• Best Memory Cards for Sony a7 IV