Watch Sony a7R III Livestream Press Video on Camera Times

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Sony dropped a bombshell on October 25th at 2am Eastern time, announcing the new Sony a7RIII mirrorless camera, FE 24-105mm f/4 G OSS lens and the development of FE 400mm f/2.8 GM lens. At 10am Eastern time Sony launched a special event in New York City. The livestream is over, but you can watch the recording online here.

Pre-orders start on October 26 at 10am NYC time:

Sony a7R III: $3,198 at B&H, Adorama.

Sony FE 24-105mm f/4 G OSS Lens: $1,298 at B&H, Adorama.

$500 off on Sony a7RII: $2,398 at Amazon, B&H, Adorama.