Sony FE 85mm f/1.4 GM II Lens to be Announced in early July?

The eagerly anticipated Sony FE 85mm f/1.4 GM II Lens is expected to be announced in early July 2024, according to reliable sources. This announcement will be part of a series of product launches Sony has scheduled for the latter half of the year. Among these, the Sony ZV-E10 II and its kit lens are projected to be released in August, alongside the potential release of the Sony FE 24-70mm f/2 GM Lens, which is expected to debut around the same time.

Sony, along with other major camera manufacturers like Canon and Nikon, has faced delays in product launches, potentially due to global logistics disruptions and rising material costs. This has caused speculation about the exact reasons for the postponements, though the overall industry trend suggests widespread logistical challenges.

The second half of 2024 promises to be a dynamic period for Sony enthusiasts. Beyond the July announcement of the FE 85mm f/1.4 GM II, rumors indicate that a successor to the FX9 full-frame camera might be unveiled between July and September. Additionally, an α camera release is anticipated in August or September, with speculation pointing to the a7S IV. There’s also talk of an unexpected camera announcement in October or November, which has piqued curiosity among industry watchers.

Significant events such as IBC2024, Europe’s largest broadcasting equipment exhibition in September, and CineGearExpo in October could serve as platforms for these announcements. Interestingly, two unannounced Sony cameras, “WW293514” and “WW751104,” have been registered with overseas certification agencies, adding to the anticipation.

With competitors like Fujifilm, Ricoh, Leica, and Panasonic introducing new models, there is speculation about whether Sony will follow suit with innovative street cameras or updates to their Cyber-shot RX1 series. The second half of 2024 is shaping up to be an exciting time for camera enthusiasts, with many eagerly awaiting Sony’s next moves.

Sony FE 16-25mm f/2.8 G Lens: $1,198 at B&HAdorama.

Sony FE 24-50mm f/2.8 G Lens: $1,098 at B&HAdorama.

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Via: SAR