Sony Announces New Camera SDK, App Library & Support For E-Commerce Sector

Sony has launched a new automation software development kit (SDK), application library and support solution. These have been created for e-commerce and business-to-business organisations to help them simplify, speed up, and standardise product photography.

The SDK can be used to control several cameras in the Sony Alpha range, including the Sony a9 II, Sony a7R IV, a7S III and Sony a7C.

Press Release:

New Camera Software Development Kit (SDK), App Library & Support For E-Commerce Sector

2020.12.08

Sony has announced a new camera automation software development kit (SDK) created to streamline imaging for product photographers. It’s especially useful for large e-commerce businesses, allowing them to simplify, speed up and standardize product photography.

The new SDK enables virtually every facet of the camera and lens to be controlled and automated, including the white balance, resolution, image compression, zoom, focus and video triggering.

Several new features have a specific focus on the e-commerce sector. The addition of multi-camera operation allows product photographers to precisely control the triggering of all cameras, allowing products to be captured from multiple angles and packshot shooting. The new SDK is also compatible with macOS, the operating system most-used by product photographers. It is also available for Windows and Linux.

The SDK will support the Sony α9 II, Sony α7R IV, α7S III and Sony α7C camera bodies.