Sigma is planing to announce a very unique lens that never exited in the market in 2015. This info is confirmed by CNET in an interview with Sigma’s CEO Kazuto Yamaki.
Now Sigma has many great lenses: the 35mm f/1.4 DG HSM, the 50mm f1.4 DG HSM Art and the 18-35mm F1.8 DC HSM. In addition, Sigma announced two much larger supertelephoto zooms at Photokina 2014: the higher-end 150-600mm F/5-6.3 DG OS HSM Sport lens and 150-600mm F/5-6.3 DG OS HSM Contemporary lens. See also: Sigma’s Plans for Future Cameras and Lenses.
No new Sigma lenses will be lanched in 2014, so we have to wait until CES 2015 for new Sigma products announcement.
Sigma “Very Unique Lens” To Be Announced in 2015
Below are some snippets from the interview.
What new models can we expect? Replacements for mainstay lenses like the 70-200mm or models that fit into the holes of your competitors’ product lines?
Yamaki: We have two directions. We have to develop the traditional lenses like the 50mm f1.4, but the other direction is that I really want to make a very unique lens that never existed in the market. That is a big motivation for me. Sigma has a history of releasing unique new lenses. In the 1970s, Sigma was the first company that developed the wide-angle zoom lens. It was 21-35mm. We are always trying to some something new.
Is there anything new coming this year?
Yamaki: We have already announced our products for this year. Next year we will have several new items.
Something nobody else has?
Yamaki: Next year.
A zoom or prime [fixed focal length] lens?
Yamaki: Both. Well, we are still studying it. We’re not sure we can release it to the market. A new product is quite risky. Sometimes we have to give up in the middle of the development. We were very fortunate to complete the 18-35mm f1.8 design.
Read More: Sigma Rumors.