Hasselblad Rumored to be Purchased by Phase One

We know that Hasselblad’s market is shrinking and they are in financial trouble. According to the company’s latest annual report and some information, it is unlikely that we can see Hasselblad as a stand-alone company because they are out of cash.

Hasselblad has a tiny pro market, but it has great historical value:

Founded in 1941 in Gothenburg, Sweden, Hasselblad is the world market leader in the field of high-end medium format cameras. The company produces first class camera equipment for professional photographers, photo artists and high-end consumers. Today, its name is synonymous with the utmost in camera reliability and image quality. The extraordinary quality of the company’s products became world famous in 1962 when Hasselblad cameras were selected as the official cameras of the NASA space missions, and only a few years later provided the world with the first renowned images from the surface of the moon. Ventizz Capital Fund IV L.P. acquired 100 percent of Hasselblad in June 2011.

Hasselblad is desperately seeking for investors: Phase One or Fuji? One of the probably outcome is to be purchased by Phase One.

via: PhotoRumors