Pretty disappointing: Sony didn’t announce the Sony a7SIII, or Sony RX1R III, or FE 16-35mm f/2.8 GM Lens at NAB 2017. For that we have to wait for a few more months…
So, the biggest announcement from Sony is the Sony a9 camera and FE 100-400mm f/4.5-5.6 GM OSS lens, which are now available for pre-order at major US retailers:
Sony a9 body: $4,498 at Amazon, B&H, Adorama.
Sony FE 100-400mm f/4.5-5.6 GM OSS Lens: $2,498 at Amazon, B&H, Adorama.
More Sony deals:
$300 off on Sony a7RII body: $2,898 at Amazon, B&H, Adorama.
$300 off on Sony a7SII body: $2,698 at Amazon, B&H, Adorama.
$100 off on Sony a7II body: $1,598 at Amazon, B&H, Adorama.
At NAB 2017, Sony is highlighting innovations in imaging, High Dynamic Range (HDR), IP and media solutions that enable the creation of dynamic content and increase workflow efficiencies for a range of applications and productions. You can read more at Sony official site.
For someone didin’t watch the Sony NAB press conference. You can watch the Sony’s NAB Press Conference 2017 here (starts at 15: 15”):
Read more: Best Sony Full Frame E Mount Lenses
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