As we all know, the Nikon camera business is undergoing a major restructuring. And Nikon executives already confirmed that Nikon will “bringing in multiple mirrorless cameras at an early stage” and in the future Nikon will concentrate their resources on medium to high-end DSLR cameras and lenses as well as mirrorless cameras.
The Japanese newspaper Nikkan Kogyo Shimbun recently had an interview with Nikon’s President Mr. Kazuo Ushida and Mr. Ushida confirmed that they are working on a brand new mirrorless camera, which will be unique and different from other companies in terms of performance.
Here is the quote from the Interview from Nikkan Kogyo Shimbun: (Google translated)
Structural reform does not exclude all possibilities. In terms of product, you should also compete with medium and high-end SLR single lens reflexes. While targeting genre top, earn profits even if sales falls. With generations grew up on smart phones I will give out a “Nikonashii” mirrorless camera that made a difference to other companies in terms of performance. I want to overwhelm the performance of the lens by making use of industrial lens technology, but also need playfulness.
Full frame or APS-C format, currently we are still unknown…The Nikon’s 100th Anniversary will start on July 23 and maybe Nikon will show up a new mirrorless camera.
There are other rumors saying that Nikon will announce a new full frame mirrorless camera in the near future, which will be very small, about the same size as the Olympus E-M1. And Nikon has already patented several full frame mirrorless lenses in the past years.
Stay tuned for more info.