Announced: Canon PowerShot SX740 HS Compact Camera with 40x Zoom Lens and 4K Video

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Canon today officially announced the new PowerShot SX740 HS ultra-compact long-zoom camera that features a 40x optical zoom Lens (equivalent to 24-960mm), 20MP 1/2.3″ BSI-CMOS sensor, 3.0-inch LCD screen and 4K video.

The US price is $399. Shipping is scheduled to start on August 20th.

Pre-order links:

Canon PowerShot SX740 HS: $399 at Amazon, B&H, Adorama.

Product Highlights

  • 20.3MP CMOS Sensor
  • DIGIC 8 Image Processor
  • 24-960mm (35mm Equivalent)
  • 40x Optical Zoom with OIS
  • 3″ Tilting LCD Display
  • ISO 100-3200 (Extended)
  • 4K Video and 4K Time-Lapse Recording
  • Wi-Fi and Bluetooth Connectivity
  • 10-fps Continuous Shooting

Press Release (via Canon USA):

Long Zoom In A Small Package: Canon Introduces PowerShot SX740 HS Digital Camera

Latest Addition to PowerShot Family Provides a Multitude of Features for Entry-Level Photographers

MELVILLE, N.Y., July 31, 2018 – Whether your family is always on the go, you are an up-and-coming vlogger or you enjoy posting photos to social media, a compact digital camera capable of producing high quality images is a necessity. Today, Canon U.S.A., Inc., a leader in digital imaging solutions, introduced the new PowerShot SX740 HS digital camera boasting a 40x Optical Zoom Lens (equivalent to 24-960mm), a 20.3 Megapixel* CMOS imaging sensor and 4K video capabilities, which is a first in the PowerShot series.

“We remain committed to incorporating the latest technologies and innovations into Canon products that help meet the needs of our customers,” said Kazuto Ogawa, president and COO, Canon U.S.A., Inc. “As we continue to grow the popular PowerShot SX-series, we are excited to offer more imaging solutions that encourage visual storytelling.”

Featuring a DIGIC 8 Image Processor, dual-sensing image stabilization, automatic image transfer, feature assistant and a 3.0-inch LCD screen that rotates 180 degrees, the PowerShot SX740 HS helps make transitioning away from smartphone photography fun and easy. With high-speed continuous shooting up to 7.4fps, an ergonomic design and built-in Wi-Fi®** and Bluetooth®*** technology, you can easily capture life’s greatest moments with the PowerShot SX740 HS.

Availability and Pricing

The PowerShot SX740 HS will be available for purchase in late August for $399.99****. To purchase this product or for more information about Canon U.S.A products, visit http://shop.usa.canon.com/.