Camera News, Rumors & Deals on Camera Times

Sony Will Concentrate on Full-Frame Cameras to Beat Canon and Nikon

Koreatimes interviewed Sony Korea Manager Bae Ji-hoon and he said Sony will concentrate on full-frame cameras in the future to beat Canon and Nikon.

Sony will concentrate on full-frame cameras in the future. In the short run, we will target existing full-frame camera users and then attract those who use entry and mid-class models to upgrade their cameras in the long run, raising the popularity of full-frame cameras. To do so, we plan to boost our presence in the professional market such as photo studios and wedding photography. Besides the stagnant growth of the camera market, the entry-class segment of the lens-interchangeable camera market is slowing down drastically.

We held a 59 percent share in the mirror-less camera market last year and have been the top seller of mirror-less cameras for the last five years, but we have never topped the gross lens-interchangeable camera market on a yearly basis. Our goal this year is to become the leader in this market for the first time.

According to Bae Ji-hoon, Sony is the leader in the mirrorless camera market. And we hope there will be more Sony FE lenses in the future.

Currently, there are 15 Sony FE lenses in the market.

Prime Lenses:

  • Zeiss Batis 25mm f/2 (B&H)
  • Sony FE 28mm f/2 (Amazon | B&H)
  • Sony Distagon T* FE 35mm f/1.4 ZA (Amazon | B&H)
  • Zeiss Loxia 35mm f/2 Biogon T* (Amazon | B&H)
  • Sony Sonnar T* FE 35mm f/2.8 ZA (Amazon | B&H)
  • Zeiss Loxia 50mm f/2 Planar T* (Amazon | B&H)
  • Sony Sonnar T* FE 55mm f/1.8 ZA (Amazon | B&H)
  • Zeiss Batis 85mm f/1.8 (B&H)
  • Sony FE 90mm f/2.8 Macro G OSS (Amazon | B&H)

Zoom Lenses:

  • Sony Vario-Tessar T* FE 16-35mm f/4 ZA OSS?(Amazon | B&H)
  • Sony Vario-Tessar T* FE 24-70mm f/4 ZA OSS (Amazon | B&H)
  • Sony FE 28-70mm f/3.5-5.6 OSS (Amazon | B&H)
  • Sony FE PZ 28-135mm f/4 G OSS (Amazon | B&H)
  • Sony FE 24-240mm f/3.5-6.3 OSS (Amazon | B&H)
  • Sony FE 70-200mm f/4.0 G OSS (Amazon | B&H)

Store links:
In USA:
Sony a7RII: $3,198 at Amazon, B&H, Adorama.

Sony RX10 II: $1,298 at Amazon, B&H, Adorama.

Sony RX100 IV: $948 at Amazon, B&H, Adorama.

Stay tuned for more info.

Read more: Sony Camera Rumors

Sony a7 Series Full-Frame Cameras

Related posts:

  1. Two New Sony Full Frame Cameras Coming Soon
  2. Sony New Full Frame Mirrorless Is Coming Soon
  3. New Patent: Canon EF/EF-S Adaptor for Full Frame Mirrorless Cameras
  4. Best Full-Frame Cameras 2015
  5. Sony a7RII 4K Full Frame S-LOG Video at 25,600 ISO

Search

Subscribe to Camera Times

Enter your email address:

Delivered by FeedBurner

Follow US!

Hot Cameras

  • Holiday Camera Deals 2016
  • Canon EOS 5D Mark IV: $3,499 at Amazon
  • Sony a99II: $3,198 at Amazon
  • Sony a6500: $1,398 at Amazon
  • Sony a6300: $998 at Amazon
  • Sony a6000: $478 at Amazon
  • Sony a7RII: $3,198 at Amazon
  • Sony a7II: $1,698 at Amazon
  • Sony a7SII: $2,998 at Amazon
  • Sony a7S: $2,198 at Amazon
  • Sony a7R: $1,898 at Amazon
  • Fujifilm X-T2: $1,599 at Amazon
  • Fujifilm X-Pro2: $1,699 at Amazon
  • Fujifilm X-T10: $799 at Amazon
  • Canon EOS-1D X Mark II: $5,999 at Amazon
  • Canon EOS 5D Mark III: $2,499 at Amazon
  • Canon EOS 5DS: $3,499 at Amazon
  • Canon EOS 5DS R: $3,699 at Amazon
  • Canon EOS 6D: $1,499 at Amazon
  • Canon EOS 7D Mark II: $1,499 at Amazon
  • Canon EOS 80D: $1,199 at Amazon
  • Canon EOS Rebel T6s: $849 at Amazon
  • Canon EOS Rebel T6i: $749 at Amazon
  • Canon EOS Rebel T5: $399 at Amazon
  • Nikon D5: $6,496 at Amazon
  • Nikon D500: $1,796 at Amazon
  • Nikon D610: $1,496 at Amazon
  • Nikon D750: $1,797 at Amazon
  • Nikon D810: $2,497 at Amazon
  • Nikon D7200: $997 at Amazon
  • Nikon D5500: $697 at Amazon
  • Nikon D5300: $697 at Amazon
  • Nikon D3400: $497 at Amazon
  • Nikon D3300: $497 at Amazon
  • Olympus PEN-F: $1,199 at Amazon
  • Pentax K-1: $1,947 at Amazon
  • Best Lenses & Buying Guide

    Join the Facebook Group!

    Now you can join the facebook group to share your photography and advice, ask and answer questions that arise and help each others!

    Categories

    How to support us?

    Using the links below to make any purchase will support this site, and we'll give you more latest camera & lens news, rumors and deals. Thank you so much!


    Amazon.com
    B&H Photo Video
    Adorama
    Best Buy
    Ebay US
    Ebay UK
    WEX UK
    WEX DE
    Canon Store (US)
    Sony Store (US)
    Olympus Store



    Polls

    Which Camera Brand do you like best?

    View Results

    Loading ... Loading ...