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Sony Will Concentrate on Full-Frame Cameras to Beat Canon and Nikon

Koreatimes interviewed Sony Korea Manager Bae Ji-hoon and he said Sony will concentrate on full-frame cameras in the future to beat Canon and Nikon.

Sony will concentrate on full-frame cameras in the future. In the short run, we will target existing full-frame camera users and then attract those who use entry and mid-class models to upgrade their cameras in the long run, raising the popularity of full-frame cameras. To do so, we plan to boost our presence in the professional market such as photo studios and wedding photography. Besides the stagnant growth of the camera market, the entry-class segment of the lens-interchangeable camera market is slowing down drastically.

We held a 59 percent share in the mirror-less camera market last year and have been the top seller of mirror-less cameras for the last five years, but we have never topped the gross lens-interchangeable camera market on a yearly basis. Our goal this year is to become the leader in this market for the first time.

According to Bae Ji-hoon, Sony is the leader in the mirrorless camera market. And we hope there will be more Sony FE lenses in the future.

Currently, there are 15 Sony FE lenses in the market.

Prime Lenses:

  • Zeiss Batis 25mm f/2 (B&H)
  • Sony FE 28mm f/2 (Amazon | B&H)
  • Sony Distagon T* FE 35mm f/1.4 ZA (Amazon | B&H)
  • Zeiss Loxia 35mm f/2 Biogon T* (Amazon | B&H)
  • Sony Sonnar T* FE 35mm f/2.8 ZA (Amazon | B&H)
  • Zeiss Loxia 50mm f/2 Planar T* (Amazon | B&H)
  • Sony Sonnar T* FE 55mm f/1.8 ZA (Amazon | B&H)
  • Zeiss Batis 85mm f/1.8 (B&H)
  • Sony FE 90mm f/2.8 Macro G OSS (Amazon | B&H)

Zoom Lenses:

  • Sony Vario-Tessar T* FE 16-35mm f/4 ZA OSS?(Amazon | B&H)
  • Sony Vario-Tessar T* FE 24-70mm f/4 ZA OSS (Amazon | B&H)
  • Sony FE 28-70mm f/3.5-5.6 OSS (Amazon | B&H)
  • Sony FE PZ 28-135mm f/4 G OSS (Amazon | B&H)
  • Sony FE 24-240mm f/3.5-6.3 OSS (Amazon | B&H)
  • Sony FE 70-200mm f/4.0 G OSS (Amazon | B&H)

Store links:
Sony a7RII: $3,198 at Amazon, B&H, Adorama.

Sony RX10 II: $1,298 at Amazon, B&H, Adorama.

Sony RX100 IV: $948 at Amazon, B&H, Adorama.

Stay tuned for more info.

Read more: Sony Camera Rumors

Sony a7 Series Full-Frame Cameras

Related posts:

  1. Two New Sony Full Frame Cameras Coming Soon
  2. Sony New Full Frame Mirrorless Is Coming Soon
  3. New Patent: Canon EF/EF-S Adaptor for Full Frame Mirrorless Cameras
  4. Best Full-Frame Cameras 2015
  5. Sony a7RII 4K Full Frame S-LOG Video at 25,600 ISO


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