Sony Announced HX80 Camera and Development of New Wireless Lighting Control System

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Sony officially announced a new HX80 compact camera (Cyber-shot DSC-HX80) with 30x zoom and built-in retractable EVF.

Sony Cyber-shot DSC-HX80 Camera Key Features:

  • Premium 30x ZEISS Vario-Sonnar T* optical zoom lens with 60x “Clear Image” digital zoom capability
  • Built-in pop-up OLED Tru-Finder EVF w/ high contrast and vivid colors
  • 18.2 MP Exmor R CMOS sensor and BIONZ X processor ensure the finest capture details for still images and Full HD videos in all lighting conditions
  • Optical SteadyShot with 5-axis image stabilization minimizes effects of camera shake
  • 921k dot, 3.0 type LCD screen that tilts a full 180 degrees
  • Full HD movie shooting capabilities including high-speed XAVC S format at 50 Mbps
  • Built-in ‘pop up’ flash for low-light shooting support
  • Compatible with Wi-Fi / NFC for seamless wireless transfer of content and with select Sony PlayMemories Camera apps
  • Available in April for $348

The new Sony Cyber-shot DSC-HX80 camera is now available for pre-order at B&H for $348 and it will be released on Thu, Apr 14, 2016.

Sony also announced the development of a new Wireless Lighting Control System at WPPI 2016 event in Las Vegas.

Press release:

Sony Announces Development of New Wireless Lighting Control System at WPPI 2016

LAS VEGAS, Mar. 7, 2016 – Sony Electronics, a worldwide leader in digital imaging and the world’s largest image sensor manufacturer, has today announced plans to release a new wireless lighting control system to meet the growing demands of professional Sony photographers.

Designed for compatibility with their a interchangeable cameras and external flash units, the new lighting system will include the FA-WRC1M wireless radio commander as well as the FA-WRR1 wireless radio receiver. A prototype of the new system will be on display in Sony’s booth at WPPI 2016.

With a maximum range of 30m (approx. 98 feet), the new radio controlled system will allow for an extremely flexible wireless flash shooting experience with exceptional performance in all types of shooting conditions. In total, the system can control a maximum of 15 separate flash units in up to 5 groups of flashes. While using the system, photographers have the ability to control the exposure of connected flash units either manually or automatically depending on preference. Additionally, the new lighting control system will be capable of flash sync speeds of up to 1/250th of a second with high speed sync (HSS) available as well.

The new Wireless Lighting Control system will be available this summer at authorized retailers throughout the US and Canadian markets. Pricing and detailed specifications will be released at a later date.