Panasonic Lumix GF7 Mirrorless Camera Officially Announced

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Panasonic announced the new Lumix DMC-GF7, a retro-styled 16MP mirrorless camera with a 180-degree upward-tilting screen ready for selfies.

The new Panasonic Lumix GF7 is a lightweight and compact camera featuring a tiltable 3” touchscreen, a 16-megapixel Four Thirds sensor, Full HD video recording capability and built-in Wi-Fi. See the full specs below:

Panasonic GF7 Specifications:

  • 16MP Live MOS Sensor
  • Venus Engine Image Processor
  • 3.0-inch 1040K-dot touch screen, tiltable by 180 degrees
  • Built-in Wi-Fi with One-Button Connect
  • 1920 x 1080 Full HD video in AVCHD Progressive (50p) or MP4 (MPEG-4 / H.264) format
  • Lumix G Vario 12-32mm f/3.5-5.6 Lens
  • Contrast AF system
  • ISO Up to 25,600
  • Dual Shutter Buttons
  • Buddy and Face Shutters
  • Wide variety of creative and automatic modes including Self Shot, Jump Snap, Creative Control, Time Lapse, and Stop Motion
  • Animation
  • Light Speed Auto Focus with Contrast AF, Low Light AF, Face / Eye Detection AF and more
  • Wi-Fi connectivity
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Panasonic LUMIX GF7 Mirrorless Camera Features

A New Hands-Free Selfie
In Self Shot Mode, Face Shutter and Buddy Shutter are integrated for an automatic shutter release. They work when the face is covered with a waving hand or when two faces come closer in a frame.

Ultimate Picture Quality Goes Beyond Expectations
The GF7 incorporates a 16.00-megapixel, large Digital Live MOS Sensor with a Micro Four Thirds system standard that achieves both higher resolution and higher sensitivity image recording with less noise. The photodiode in each pixel is enlarged thanks to the adoption of cutting-edge Semiconductor Fine Technology to improve color saturation and the redesigned on-chip lens enhances light condensation to achieve high sensitivity. Noise generation is minimized in both pixel circuit and digital signal readout circuits to provide an excellent S/N ratio.The Venus Engine makes it possible to remove large blocks of noise which were formally hard to detect and helps produce clear, smooth images especially with nighttime photography. In addition, the Multi-process NR (Noise Reduction) works in two separate steps allowing even finer control over noise level. This results in improved reproduction of smooth human skin even in high sensitivity recording.

High Level of AF Performance
All LUMIX G, and the new GF7 use Contrast AF for its focus system. Compared to the phase difference system, Contrast AF boasts higher accuracy especially when shooting with a fast lens with small F value. The GF7 features high-speed Light Speed AF, making it possible to capture even fast-moving subjects clearly. Not only the accuracy but also the speed of AF in the GF7 surpasses the high-end DSLRs with phase difference. The camera and the lens exchange the digital signal at max. 240 fps to minimize the time to focus. The GF7 has high speed burst shooting at approx.5.8 fps (AFS) / approx.5 fps (AFC, 1-area AF) in 16.00-megapixel and max. 40 fps using an electronic shutter.

Easy Wireless Connectivity via Wi-Fi® with Smartphones
The GF7 integrates Wi-Fi® connectivity (IEEE 802.11 b/g/n) to offer more flexible shooting experience and instant image sharing with easy operation. Once connected the camera and smartphone/tablet installing Panasonic’s dedicated application software Panasonic Image App for iOS / Android, users can shoot / browse / share images remotely.The GF7 newly integrates Jump Snap. By holding the smartphone in your hand or having it in the pocket, the smartphone detects the highest position when the user jumps and releases the shutter of the camera which is located away from the user in advance. It lets users to photograph themselves jumping as if they are flying in the air.

Full-HD 60p (60Hz) High Quality Video Recording Performance
The GF7 records stunningly smooth, high-resolution full-HD 1,920 x 1,080 60p (60 Hz) videos in AVCHD Progressive or MP4 (MPEG-4 / H.264) format. The DMC- GF7 also supports 1080/24p native mode with 24 Mbps in AVCHD format bringing impressive afterimage to the footage. The full-HD 1,920 x 1,080 60p (60 Hz video can also be recorded in AVCHD progressive / MP4 at 28 Mbps. Thanks to optimum pixel-mix technology which is made possible by the improvement of sensor sensitivity, sharpness and clarity are improved in video, too.In addition to the practical full-time AF, the Touch AF in video recording also lets users enjoy professional-like rack focusing. The AF Tracking locks on the subject even it moves.High quality sound can be recorded with Dolby® Digital. A Wind Cut function is also available to block out most of the noise from background wind. The Extra Tele Conversion function virtually extends the zoom range Max. 4.8x without deterioration of image quality in smaller resolution.The GF7 features a new video recording option called Snap Movie Mode. Users can record video in designated short periods of time (2/4/6/8 sec) as they shoot “moving photos”. In this function, rack focusing or addition of fade effect (color in/out, black in/out, white in/out) are available. Those short video clips are can easily be shared using the Panasonic Image App.