Sony US launched the new instant savings on Sony and Zeiss lenses (up to $200 off), flashes, interchangeable Lens Cameras, and Cybershots. A full special page has been setup at B&H, you can grab all of these deals on B&H here. The offer ends on Valentine’s Day (2/14/2016).
Below are the detailed savings and direct links to the major US stores.
APS-C E-mount lenses:
Sony E-mount Mirrorless Cameras:
Sony A-mount DSLR Cameras: