Confirmed: Sony Will Announce New Models and Updates at NAB 2016

Sony HDC-4300L 4K/HD System Camera

Now it is confirmed by Deon LeCointe (Product Manager at Sony Electronics) that Sony will announce new models and updates to its full line of professional A/V technologies for HD and 4K production at all levels, ranging from camcorders, cameras, switchers and displays for sports, live production, events and more.

Q: What products/services will your company be showcasing?

A: At NAB Show 2016, Sony will announce new models and updates to its full line of professional A/V technologies for HD and 4K production at all levels, ranging from camcorders, cameras, switchers and displays for sports, live production, events and more. We will showcase current applications, technology strengths and highlight topics ranging from imaging and 4K/IP transmission to Storage/Optical Disc Archive and Display/HDR. At the show, Sony will also debut their newest Ultra HFR camera, building on the success of the HDC-4300 and other popular studio camera systems. This new camera will offer up to 8x high frame rate in 4K and integrates well with the existing lineup.

And,

Q: Are you holding any special events at the show? If so, what are they?

A: In the Sony booth, we’ll be holding a number of training seminars and presentations on our booth stage. Topics will include IP Production, HDR production, advanced workflow with XDCAM, and Content Management.

You can read more at NABhub.com

Good news we have already reported:

1. Sony will announce additional six new FE lenses within 2016, and some of these lenses will ship much later, maybe in 2017.

2. Zeiss will announce 5 new Full-Frame E-mount lenses, including 3 new ones at PhotoPlus 2016 in October.

3. Sony will announce a new 18-105mm G-Master E PZ Cine lens around NAB 2016 in April to update the current FE PZ 28-135mm f/4 G OSS lens.

Current FE lenses:

Prime Lenses:

  • Zeiss Batis 25mm f/2 (B&H)
  • Zeiss Batis 85mm f/1.8 (B&H)
  • Sony FE 28mm f/2 (Amazon | B&H)
  • Sony Distagon T* FE 35mm f/1.4 ZA (Amazon | B&H)
  • Zeiss Loxia 21mm f/2.8 Lens (Amazon | B&H)
  • Zeiss Loxia 35mm f/2 Biogon T* (Amazon | B&H)
  • Zeiss Loxia 50mm f/2 Planar T* (Amazon | B&H)
  • Sony Sonnar T* FE 35mm f/2.8 ZA (Amazon | B&H)
  • Sony Sonnar T* FE 55mm f/1.8 ZA (Amazon | B&H)
  • Sony FE 90mm f/2.8 Macro G OSS (Amazon | B&H)

Zoom Lenses:

  • Sony Vario-Tessar T* FE 16-35mm f/4 ZA OSS (Amazon | B&H)
  • Sony Vario-Tessar T* FE 24-70mm f/4 ZA OSS (Amazon | B&H)
  • Sony FE 28-70mm f/3.5-5.6 OSS (Amazon | B&H)
  • Sony FE PZ 28-135mm f/4 G OSS (Amazon | B&H)
  • Sony FE 24-240mm f/3.5-6.3 OSS (Amazon | B&H)
  • Sony FE 70-200mm f/4.0 G OSS (Amazon | B&H)

Read more: Sony Camera Rumors

Found via SonyAlphaRumors

Note: If you are a Sony Camera User, you can now join the Sony Camera Users Facebook Group to share your Sony photography and advice, ask and answer questions that arise and help each others!

Sony Camera Users: https://www.facebook.com/groups/SonyCameraUsers