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Canon Will Shift More Focus from DSLRs to Mirrorless Cameras

Nowadays, mirrorless cameras are becoming increasingly popular, especially amongst those who don’t want a big and heavy DSLR camera. Canon recently announced its first 4K-capable APS-C mirrorless camera for CP+ 2018: Canon EOS M50 ($779). And according to the report from Nikkei, Canon will shift more of its focus from DSLRs to mirrorless cameras.

The company boasts a commanding share of the global single-lens reflex market but was reluctant to enter the mirrorless field over concerns about cannibalizing SLR sales.

A latecomer to the mirrorless market, Canon released its first model in 2012 under the EOS M brand. The company held 23% of the domestic market for these cameras in 2017, ranking second behind Olympus. It aims for the top spot with the new offering.

With mirrorless cameras rapidly gaining popularity and rivals like Sony breaking into SLRs, Canon decided it must “actively roll out products for a growth market even if there is some cannibalization,” Sakata said.

The Japanese market for interchangeable lens cameras recorded a 10.1% drop in sales for SLRs last year while mirrorless varieties soared 29.2%. Mirrorless cameras also account for half of the interchangeable lens market in Hong Kong, Taiwan and Singapore.

Sakata did not say much about the possibility of Canon releasing a high-end mirrorless camera. “We will look at the timing and consider it,” he said.

Sony and Fujifilm recenly announced their new amazing mirrorless cameras: Sony a7 III ($1,998) and Fujifilm X-H1 ($1,899). I have to say Canon is behind Sony and Fuji in the mirrorless competition. So, let’s wait! Wait for Canon…to announce one full frame mirrorless monster like Sony a7R III ($3,198) or Sony a9 ($4,498).

Read more about Canon full frame mirrorless camera.

Via: Canon Camera Rumors

Related posts:

  1. Three New Canon Full Frame Mirrorless Cameras Are Coming?
  2. Three Canon Mirrorless Cameras Coming in 2016, One Will Have 4K Feature!
  3. Canon Full Frame Mirrorless Camera to be Announced before CP+ 2018?
  4. Full List of Upcoming Mirrorless Cameras (2016)
  5. New Patent: Canon EF/EF-S Adaptor for Full Frame Mirrorless Cameras


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